Topaz, Ireland’s Leading Fuels Brand Comes to Tipperary

Monday, 11^th August 2008

County Tipperary motorists will soon notice a big change when they go to fill up their cars at their local service station. Topaz, Ireland’s largest retail fuels business has been busy transforming every Shell and Statoil services station in Tipperary as part of its ambitious national re-branding programme.

The refitting and re-branding of the Tipperary network is part of a €50million national investment programme and will see ten Tipperary service stations move from Statoil and Shell to the new and striking Topaz brand. Topaz is an Irish owned company. Between its company owned network and the retail dealer network, over 120 people are employed in Tipperary.

In total, the re-branding programme will transform 350 service stations, over 40 home heating oil depots and a logistics fleet of almost 300 vehicles.

Set up just three years ago, the company bought the Irish retail and commercial fuels businesses of Shell and Statoil in 2005 and 2006 respectively. It is the largest fuels business in the country. The re-branding of the Tipperary network is the latest step for one of Ireland’s largest privately owned companies. Every year Topaz owned stations in Tipperary sell over:

51,800 newspapers
11,300 sandwiches
37,700 cups of coffee
240,000 confectionary products

Tony Buckley, Retail Dealer Area Manager for Topaz in Tipperary, said “We are delighted to bring the national re-branding road-show to Tipperary. We have had 4 crews of 20 men working on transforming every site in the country. We aim to be much more than just a fuels retailer and hope to increase our service to customers by offering more choice and a variety of hot and cold foods so that we can help them to re-fuel when they pop in to fill up their cars. All Topaz and Statoil Fuel Cards will continue to be accepted at all of our sites during the changeover.”

Note to Editor:

Tipperary stations included in the re-branding programme are:

AutoPower Service Station, Carrick on Suir

Shannahan’s Service Station, Borisoleigh

Clonmel Oil Service Station, Clonmel

Pierce Swift Service Station, Limerick Road

Prior Park Service Station, Clonmel

Suirvale Service Station, Clonmel

Wallace’s Service Station, Templemore

Topaz Thurles, Kickham Street

Further Information:

Ray Gordon