Free coffee for motorists hitting the road for Patrick’s weekend
‘Driver Reviver’ campaign highlights dangers of driver fatigue
Wednesday 14th March 2012. The Road Safety Authority and Topaz are encouraging all drivers undertaking long journeys over the upcoming Bank Holiday weekend to be fully aware of the dangers of driver fatigue.
As part of the ‘Driver Reviver’ campaign – which is run in conjunction with the RSA - Topaz provides free coffee to drivers on Bank Holiday Fridays at 113 participating sites nationwide. Any drivers feeling tired are advised to pull over, grab a free coffee and have a short nap before resuming their journeys.
Topaz expects to give away up to 10,000 free coffees in total.
Driver fatigue, known as the ‘silent killer’ is believed to be a contributory factor in up to 20% of road deaths in Ireland.
Paul Candon, Marketing and Corporate Services Director at Topaz said: “We want to raise awareness of driver fatigue and make our roads safer over the St Patrick’s weekend. All drivers have to do is show their car keys to staff and request a free coffee on Friday 16th March”.
Posters advertising the campaign will be in place outside all participating stations.
ENDS.
For further information
Kieran Garry,
Gordon MRM
01/6650455 or 087/2368366